Learn About Our Process
We employ a customer oriented process designed to focus on your customer's needs and achieving your business goals. We help our clients to define their goals and then exceed their expectations with a process designed to produce results.
Business goals + target market = strategy
The first phase of our process involves discovery and exploration. This phase of our process centers on identifying your business goals, defining your target audience and evaluating the competition by asking:
- Who are your customers and what motivates them?
- What are the business goals that you are trying to achieve?
- Why should your customers select you over your competitors?
Design & development phase
Once we've gotten an understanding of the who, what and why, we can begin to refine our ideas and begin production on your project. This phase of development generally involves:
- Further refinement of ideas and selection of a project direction.
- Initial prototyping of the refined project to flesh out functionality.
- Implementation and development of the project.
Deployment
The deployment phase centers around quality assurance reviews and deployment. By this phase, there are only minor changes to be made, and the project is ready for testing and launch. During this phase we concentrate on:
- Making sure the project is bug-free and that it meets performance benchmarks.
- Deployment, training and handing the completed project over to our clients.
- Launch–related promotion including submission to search engines, press releases, etc.
Evaluation & Maintenance
The final stage of our process is to evaluate the success of a project, based on some metric for success that we have defined in the previous stages. Ongoing performance evaluations and maintenance generally include:
- Is the project meeting the defined performance expectations?
- What feedback have we received and how can the project be improved?
- What level of continued involvement or maintenance will this project require?
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